In the Juárez neighborhood of Mexico City, a space has emerged that transforms the idea of retail into something poetic and rooted. Xinú, a brand devoted to the scents and flora of The Americas, has opened its new boutique designed by Estrawe Studio, an architectural and botanical statement that defies conventions.
Once a car repair workshop, this lot has been reborn as a garden gifted to the neighborhood—a gesture that is as generous as it is transformative. Xinú Marsella offers a place to shop and it carves out a green oasis in the city, inviting visitors to step into a landscape where the boundaries of public and private, urban and natural, dissolve.
At the heart of the space stands a wood pavilion, simple yet profound in its design. With its radial structure, the pavilion invites exploration, drawing visitors into a tactile and sensory journey. The surrounding garden envelops it in a tapestry of greenery, merging seamlessly with the products inside: perfumes, candles, and incense that echo the vitality of the plants outside.
This isn’t a store in the usual sense. The pavilion feels alive, a structure designed to harmonize with the living landscape around it. Its thoughtful layout connects visitors to the natural world, creating a contemplative flow that fosters stillness and discovery.
Xinú’s approach to luxury is understated but powerful. Its focus is on authenticity, craftsmanship, and a deep respect for the natural world. The boutique showcases not just products but a philosophy—a celebration of handmade artistry and the botanical richness of The Americas.
The garden, the scents, the architecture—all are part of a singular narrative. This is not a place of excess or ostentation but one of balance and abundance, where design and nature come together to offer something rare: a moment of pause.
