Under the guidance of Isern Serra, who carved his niche in innovative retail and office spaces, the new GIGI Studios headquarters is a bold experiment in redefining the workspace.
Straying from the conventional office blueprint, Serra's design is an ode to the ideals of a Domus and Museum, blending the essence of a creative studio with the functionality of a modern office. This space is about embodying the values and aesthetics of GIGI Studios itself – serene, warm, elegant, and meticulously detailed.
This ambitious project occupies a generous 900 square meters on a single floor of a distinguished building in Sant Cugat del Vallès, characterized by its four façades and a strategic rectangular layout. Central to its design ethos is a service core that accommodates the elevators and restrooms, framing a spacious, O-shaped floor plan that encourages openness and fluidity.
The design philosophy is straightforward yet profound: to create a space that feels inviting and inspirational, a place where one genuinely wants to be. This is achieved through carefully thought-out floor plan that maximizes the sensation of openness. By positioning enclosed spaces along the shorter sides of the rectangle and leaving the longer sides open, the design fosters a sense of continuous flow and connectivity. At one end, the kitchen and showroom anchor the space, while offices, meeting rooms, and areas dedicated to client experience define the other.
Isern Serra’s signature touches – from bespoke sofa seating crafted to perfection to the monumental tables carved from singular, massive slabs – punctuate the space, adding layers of texture and intrigue.
The headquarters is envisaged as a living ecosystem, breathing organism of the brand, where every corner tries to echo the GIGI STUDIOS' commitment to quality and elegance.
