There is a quiet beauty in spaces that feel both impermanent and essential, and Nanushka’s new flagship in Soho NY, designed by architect Matteo Corbellini, is a perfect example—creating a world where fabric becomes a philosophy.
The store, designed as a meditative retreat from New York’s relentless energy, is wrapped—literally and metaphorically—in softness. Drawing subtly inspiration from Christo and Jeanne-Claude, Corbellini has transformed the retail space into an ephemeral composition. Layers of Nanushka’s signature fabrics drape over a modular framework, shifting and breathing like a scenographic installation. The effect is immersive, a space that feels transient yet deeply rooted in a quiet, grounding minimalism.
The interplay of fabric and form is not merely aesthetic but functional. Corbellini’s approach echoes the pragmatism of a nomadic dwelling—lightweight, adaptable, and warm. Black lacquered metal furnishings by designer Allina for Lunaa serve as structural counterpoints, their exposed welding a nod to the raw elegance of handcraft. Her pieces, sculptural yet restrained, anchor the fluidity of the space with a sense of quiet strength.
Nanushka NYC brings a pause, a momentary shelter in the urban sprawl. “Architecture is not about imposing form but revealing the essence of a space,” Corbellini notes. “My work is about creating environments that breathe, that shift with time, and that offer a sense of belonging.”
