HIGASHIYA man Marunouchi elegantly fuses the traditional art of Japanese confectionery and tea with a modern, minimalist aesthetic, offering a tranquil retreat in the heart of Tokyo’s business district.

Located along the serene Marunouchi Naka-dori, the store is more than a place to purchase sweets; it is a curated space that celebrates Japanese craftsmanship and the seasonal rhythms of nature. This latest addition to the HIGASHIYA family, founded by designer Ogata Shinichiro in 2003, builds upon the brand’s legacy, offering not just freshly steamed buns, but also confectioneries ideal for gifts and a unique collection of tableware products. It features an exclusive tea counter with dozens of teas on display and a petite sabo, Japanese tea salon, specializing in the craft of how to enjoy different teas.

The minimalist interior, composed of natural materials like whitewood and copper, echoes the store's philosophy—honoring tradition while embracing contemporary life. Every detail, from the handcrafted wagashi to the tea counter, reflects a reverence for Japan's changing seasons, transforming these simple acts into rituals of daily life. Here, wagashi becomes more than a confection; it becomes a bridge between the ephemeral beauty of nature and modern living, offering moments of reflection amidst the hustle of the city.