Waterfrom Design presents 'Beanroom,' a conceptual coffee bean shop in Taipei, which emphasizes openness and sustainability to engage consumers.
The innovative design incorporates packaging materials intrinsic to the consumer process, dynamically transforming the space through interaction. A striking feature of 'Beanroom' is its display window, which showcases continuously changing colors, creating a visually engaging facade.
The design strategy centers around the concept of 'Product as Decoration,' with the store evolving like a living organism. Consumer participation is key to the space's transformation, leveraging big data to inform design decisions and achieving a harmonious balance between and openness. Sensory experiences involving smell, sound, taste, and sight naturally engage consumers, integrating sustainability into their daily consumption habits.
'Beanroom' employs a fluid and cyclical design approach to avoid the pitfalls of a contrived feel that can result from overemphasizing material sourcing and recyclability. The design team focuses on the interplay between dynamic elements and consumer interaction. Regularly updated product packaging serves as the focal point, eschewing fixed displays to reduce aesthetic fatigue and minimize renovation waste. The display window, designed akin to an art installation, features shelves adorned with color-coded coffee bean packaging boxes that change according to consumer flavor preferences. This interactive component fosters engagement and continuously reshapes the store’s appearance. The street-side display window, with its irregular color blocks, forms a textured surface that extends as an artistic gesture of consumer interaction.
'Beanroom' extends its principles to adapt and evolve with consumer behavior. Standardized hinges, neatly arranged in rows, serve as display shelves, eliminating the need for custom fabrication and allowing for flexibility and modularity in product displays. The kitchen island's outer facade incorporates textures inspired by the wrinkles and folds of burlap sacks used for transporting raw coffee beans. This design element subtly links the shop to the environmental conditions influencing coffee flavors, promoting awareness of sustainability in a natural and engaging manner.
