In an innovative approach dubbed "Creative Anastylosis," Mesura Studio took on the task of designing the new Aesop store Avinguda Diagonal in Barcelona, weaving together history, materiality, and craftsmanship.
This concept redefines the traditional design process by starting with available materials and shaping them into a new creation, rather than beginning with an idea and then sourcing materials. The project became a narrative of discovery and reassembly, rooted in the city’s rich architectural heritage.
During the development, Mesura unearthed a treasure trove of Montjuïc stone fragments stored in an abandoned quarry by the Barbany family, stonemasons with a 130-year tradition. These remnants, gathered from demolished nineteenth-century buildings, included elements from Gothic quarter structures, ancient fountains, and decorative arcades. Each stone, bearing the history and wear of Barcelona, offered a distinct character and potential for reuse.
Mesura's team undertook a pseudo-archaeological process, meticulously cataloging and examining these stones. They faced the challenge of integrating these varied fragments into a cohesive design for the store. The stones were not just construction materials but also elements with stories and textures, representing different eras and styles. The team decided to let the stones themselves guide the design, focusing on a trial-and-error assembly process at the Barbany workshop. This hands-on approach allowed them to understand the nuances of each piece and envision how they could be harmoniously integrated into the store's layout.
One of the central design features is the stone installation around the store's sinks, where the ritual of handwashing—a central part of Aesop's brand experience—takes place. The use of local stones not only provided aesthetic and historical value but also aligned with a commitment to sustainability. The choice of Montjuïc stone, known for its durability and unique coloration, emphasized the long-term vision for the space.
The assembly of the stones required precision and care, transforming the construction process into a delicate art form. The stones, initially perceived as rough and durable, revealed a fragile nature as they were handled. This paradox added a layer of complexity to the project, necessitating a meticulous approach to their placement and securing. After weeks of experimenting and refining the assembly method, the final configuration of the 78 stones was achieved. Each piece, numbered and carefully positioned, was set to begin a new chapter in the store's environment.
