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©2011-2019 Thisispaper, Inc.

16.08.2019

Princess 69 by Julia Heuer

Research, Fashion, Craft


©Edith Karlson

Julia Heuer is a brand that is best known for dynamic prints and artisanal, handmade plissé. 


A key component of Heuer’s designs lies in her process, where she illustrates print stories directly onto raw fabric before applying the Japanese tie-dying pleating technique of Arashi Shibori. This is the starting point of all collections and the reason for their unique aesthetic.
The designs always have a sense of ease, comfort and fun. Thoughtful shapes and exquisite materials playfully interact to create beautiful, wearable garments for today’s woman. Every piece retains its original feel and colorful vibrance, while requiring extremely low maintenance.





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©2011-2019 Thisispaper, Inc.
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Thisispaper is an art direction and design studio founded in 2011, specializing in brand development and innovation.



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