Hong Kong-based graphic designer Toby Ng graduated from Central St Martins, London, majoring in Graphic Design. Prior founding his own design firm, he was engaged in practicing his craft in London, Singapore and Hong Kong.
A featured printed project was made specifically for presenting The Pavilia Hill, which is a luxury residence in Hong Kong, curated by Cultural Entrepreneur Adrian Cheng. The residential building’s both, interior and exterior aesthetic lies on the concept of Wabi-Sabi, which is a traditional Japanese approach, encouraging to appreciate and find beauty in the nature of imperfections.
Toby Ng Design studio paid a tribute to this key element during the design process of the print. The team embraced and locked the tranquility of the place in the print by carefully choosing texturally rich papers and using a beautiful simplistic layout.
As the designers explain, “A raw stone texture was chosen for the book’s hard cover, to resemble the special stone sculptures’ sublime presence in The Pavilia Hill. In addition, by deploying various printing methods in combination with a selection of 10 types of texturally rich fancy paper, the final effect created a striking visual impact and sensual experience for readers of the book.”