Based in Amsterdam and Stockholm, design studio Our Polite Society was founded in 2008 by Jens Schildt and Matthias Kreutzer. Their work focuses on various fields related to design, including typography, identity, books, magazines, posters, and web.
Appreciating Our Polite Society’s skills, Amsterdam-based artist and researcher Elisa van Joolen commissioned the designers to create a book which documents her ongoing project 11”x17”. This collaborative project has begun in 2013. Elisa van Joolen has been working with various fashion brands including G-Star, O’Neill, Gsus Sindustries, Rockwell by Parra, Converse, Moniquevanheist, and Nike. These brands donated clothing and footwear, which were later complemented by second-hand and mid-market pieces.
"A selection of these, complemented with pieces of second-hand and no-brand clothing have undergone a process of cutting out and reconstructing to become 11″x17″ Sweaters and Invert Footwear,” said Elisa van Joolen. The concept of deconstruction became a starting point for the design process of Our Polite Society. The folded printing sheet of the book refers to the deconstruction of the material.
Project 11″x17″ is an attempt to examine and challenge the fashion industry’s prevailing values. The idea of uniting different categories proposes a different approach to fashion. Presented book 11”x17” Reader is an amazing visual documentation of Elisa van Joolen's research merging the analytical and hands-on processes together.