Natural is a graphic design studio formed by five creative minds, Mireia, Xavier, Manel, Andrea and Iago. Settled down in Barcelona, the team undertakes identity projects and everything around it with true passion.
The catalog titled “Chihura Shiota – In the Beginning was…” was prepared by the team of Natural for the Sorigué company. Besides its rich content, the volume was designed artfully with great attention to the detail, still it didn’t dominate the essence of the publication.
The project links art of Chiharu Shiota, a Japanese artist dealing with performative installations and activity of Sorigué, a company which has its origins in manufacturing aggregates and asphalt treatment.
The publication was created to transmit the vocation of the Sorigué’s Group and Foundation return through art, meanwhile connecting two seemingly distant elements, construction and contemporary art. This confrontation resulted with the art installation "In the Beginning was..." by Chiharu Shiota. It is based on the idea of return, "The cycle of the Earth" concept. To include the content in a form of a publication, the team of Natural used various transparency, textures, weights and shades of paper. Each spread is another step forward and brings to the recipient the knowledge about the installation and the whole process of creating. It contains photos of the artwork, as well as sketches and drawings of the artist. All was finally closed in a hardback lined package with embossing and soft touch finishes.