Low Classic, a Seoul-based fashion brand known for its classic yet wit representation of women's image was launched in 2009 by Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun.
These young designers met as classmates in Konkuk College of Art & Design. With an impressive background, including participation in the Prada Transformer: Waist Down exhibition in Seoul and editorials in the Korean editions of Dazed & Confused and Nylon, this powerful trio had the great basis for setting up an immaculately conceived label with global power.
Their latest Collection SS16 represents a new dynamic elegant pieces with a sly sense of humor, such as playful tees and pullovers. Sleek, classic dresses and coats do not deviate from the minimalistic approach of the brand and underline the women's sensibility.