JieDa, the Japanese fashion label was launched in 2007 by Hiroyuki Fujita. With a rich experience in the fashion industry, Hiroyuki was able to open his own multiple shops, named Kikunobu, where he sells his garments.
The first retail store location is in Tokyo, moreover the other two are situated in Osaka and Shimane, the designer’s hometown.
The latest AW17 collection is playful, arty and yet practical. Hiroyuki’s process of putting together a useful wardrobe is very accurate, strictly attentive to detail. It encompass elements of streetwear, but still is sophisticated and has the signifying details of classic. The collection's high notes involve oversized jackets, trench coats in olive and black, T-shirts with prints and other striking genderless ensembles, that were designed to be layered.