Daniel Ioannou is a Sydney-based graphic designer working in a close cooperation with the strategic brand consultancy, Re| Sydney.
The project presented below, is a publication on M&C Saatchi Australia, a leading force in Australian advertising, and the 21 years of its activity on the market. Together with Re| Sydney the agency looks back on their accomplishment and concludes it with the help of skilled designer.
The celebration of M&C Saatchi Australia’s enterprise was closed in a limited edition fine book by Daniel Ioannou. The print brings out the most remarkable projects released by this creative agency, and puts a light on a current tendency in their work, black and white brutal simplicity. The designer deliberately hid the print into a plastic coverage, preventing to look inside. Vacuum sealed edges of the silver wrap, an eye catching motive, absorb to look inside and discover the story of the agency. Black cover with embossed logo only, deprived with any strong graphic motif, invites to take a closer look on various, striking works of M&C Saatchi Australia.