Despite Alexandra graduated from the Faculty of Applied Mathematics after she attended a course of photography she started to work in documentary and conceptual photography. Her main field of interest is daily life and social questions in Belarus.
It Must Be Beautiful is a project about decorating reality. All these paintings on the Belorussian bus stops are made through local authorities by unknown ‘artists’ with the only purpose to beautify empty landscape.
Their intention is to create an etalon, a perfect beauty. Without knowing it, they create a ‘window’ to a fiction idealistic space, looking sometimes like a dream.
“In Belarus, my home country, people love when everything looks neat, clean and beautiful. I decided to search for origins of this fact. So I researched the environment where people normally live and I was looking for rather outstanding and at the same time very common things which could influence the esthetic feeling of a person”, says Alexandra.