Based both in London and Paris, emerging photographer, Alex Cretey, works successfully on commissioned commercial projects, as well as on his own personal stories. His work has been featured in some of the most influential titles: The New-York Times, The Wall Street Journal and W Magazine, among others.
Presented below, Slowdown series, is a visual story on freedom in times of dizzying acceleration. Through the series Alex questions our main environment, and seems to agree with the statement of Paul Virilio, an acclaimed French cultural theorist, that declares: „We don't live in a geography no more but into the world time.”
As giving the voice to the artist himself: „Nature takes its time. And sometimes we are forced to slowdown ourselves. Slowdown is a reflection on time and thoughts about perception of time. A collection of images about slowing down, contemplation, and the (political) desire to remind us how fast we live. The series puts together pictures of vegetation (from classic latin "vegetus" = "lively","fertile" or "vegetatio" = "excitation, movement") and images of constrained, stranded, prostrated livings, stopped in their deep thoughts, in their anxiety, daydreaming with a "thousand yards stare". The slow life of nature here reminds us, with this slowness, in its time scale, how much our own speed is vanity.”