LES' Limited Edition by Lesia Paramonova-
"Lesia Paramonova is a young fashion designer based in Moscow, Russia. Her clothing and accessories brand LES’ is mostly inspired by forest and nature. The brand name is some kind of an original word-play that only Russians can understand. It consists of the designer’s name and also brand’s main inspiration theme wood (les’ translates as forest from Russian).
LES’ is not only a brand of clothing. It is the whole world existing parallel to reality with its own atmosphere, characters and mood. Designer considers that her main point is not the invention of incredibly difficult designs and silhouettes but the creation of a very special world and providing the opportunity to get in it. This is the invitation to look at ordinary things from another side.
LES’ story starts when Lesia wins young designers contest “Preview”organized by Mastercard and famous Russian website lookatme.ru in March 2012. As the main prize she got a chance to show her collection within Cycles & Seasons fashion festival. Her first collection was created on a third year at university. There were only 5 looks, that later were supplemented with another 5 for the contest.
Overalls with floral prints, gauzy as if a haze dresses, embroidery and applications makes it fell like in a morning foggy forest. The collection was first estimated by foreign press, including CR Fashion Book, Italian Vogue and Grazia, American Marie Claire, and bloggers. Susie Bubbles even dedicated two big posts to LES’, she was also photographed by streetstyle photographers in one of Lesia’s floral total looks and visited Olympic Games in London in LES’ printed overall.
For the year which has passed after the first show, Lesia Paramonova created two capsule collections for Moscow boutiques and a collection of “berry” rims that have instantly became super popular, she also did a collaboration with Kiehl’s cosmetic brand. For now Lesia have finished her second collections with the prints of her own."
Photos: Ivan Kaydash
Model: Maria Raeva