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F/W 2012-2013 Collection by HEIKKI SALONEN

Finnish born Heikki Salonen graduated from Royal College of Art in London in 2008. Before starting his eponymous London ready-to-wear line in 2008 Salonen worked for Erdem and is currently appointed as the Creative Director of Diesel womenswear Heikki Salonen collections are inspired by love for the actual pieces – real clothing that’s supposed to be worn. Juxtaposing offbeat spirituality and nonconformist attitude with defined tailoring and innovative materials, the collections combine sophistication with a dirty, rugged edge. In 2008 Salonen won ITS07 Diesel award, in 2009 his graduation collection was part of the Victoria & Albert Museum Future Fashion Now Exhibition and this year (2011) he has been awarded with Young Designer of the Year 2011 by Design Forum Finland. His collection has been previously shown at London Fashion weeks on Official Schedule as part of Fashion East and British Fashion Council’s New Gen and been stocked internationally by Stores like : Maria Luisa Paris, Convenience store London, Sedona Tokyo, Debut New York, and Helsinki10.

Words and photos: Courtesy of Heikki Salonen



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