AW14 by Cilantro + Ginger
The AW14 collection by young New York based label Cilantro+Ginger is called "The Other Guy Next Door" and closely corresponds with brand's aim to create an alternative voice in style and masculinity. Chinese born designer Zhang Qingyun approaches his menswear design with simplicity, attention to detail, and a dry sense of humor.
The core concept of the brand is to capture the continuity of imperfect, everyday minutiae, rejecting the commonly accepted notion of fashion as “the art of the perfect moment.”
" Inspired by typical menswear textiles, the Fall 2014 collection interprets the closet of an unfamiliar neighbor. He has perhaps four shirts in his wardrobe – clean, but rarely ironed. Every now and then you encounter him outside the corner store. He holds a plastic Thank You bag. He wears white, head-to-toe. You never say hello."
Words: Cilantro+Ginger, Thisispaper